Kim Thomson - Content Creator - application for Fire & Rescue NSW

 Motivated, self-directed professional content creator with over 20 years’ experience in photography, videography, and commercial drone operations. Highly skilled in producing visual storytelling across print, digital, and social media platforms, including short-form social media content, long-form interviews, and product demonstration videos. Experienced in graphic design, content creation, and social media management, with a proven ability to translate briefs into engaging, brand-aligned communication. Strong background in studio management, team leadership, workflow coordination, and collaborating with brand managers, art directors, and marketing teams. 

During my time working with Rowdy Bags Australia, I was tasked with translating the brand’s South African identity into an Australian context, ensuring all visual communication and social media content maintained the integrity of the brand while developing a distinctly Australian voice. This was a complex brief, as the brand had strict international guidelines, and we were not permitted to create a separate Australian social media account. All posts had to be delivered as paid ads, driving traffic to the website, meaning the content needed to communicate the brand effectively without the support of organic social engagement.

My approach involved first thoroughly reviewing the brand guidelines and understanding the international brand voice. I then planned a content strategy that adapted the brand for the Australian market, ensuring images, captions, and campaigns resonated with local audiences while remaining consistent with global standards. This included creating photography and videography assets for social media ads, designing an A4 in-store catalogue for distributors, and producing Google Ads content. I focused on clarity, simplicity, and visual storytelling to convey the brand’s message effectively within the constraints of paid media.

To ensure the final materials met stakeholder needs, I maintained close communication with the brand managers and marketing teams, regularly reviewing drafts against the guidelines and incorporating feedback promptly. The result was a cohesive set of visual communication materials that successfully introduced the brand to the Australian market while remaining fully aligned with its international identity.

Portfolio / References:

• A4 Catalogue PDF – In-store for distributors -
• Social media photography and paid ads samples
• Google Ads visuals used for campaigns
• Print adds - Buses across Sydney

Statutory Declaration: A statutory declaration confirming that all designs and visual content were my original work is attached in the Additional Documents section.

During my time working with Blackwattle Pottery Supplies, I was tasked with translating complex, loosely defined briefs into clear and effective visual communication materials. The team had limited experience with social media and branding, and their briefs were often broad and underdeveloped. Complicating matters, they had recently launched a new website that did not align with market standards, was outdated, and negatively impacted Google ranking. The challenge was to deliver impactful visual communications while navigating constraints such as strict website formatting, limited advertising budgets, and restrictions on videography or music.

My approach began with establishing a clear brand identity. I recreated and refined their lost logos and set brand guidelines, ensuring that all new materials were consistent with the original look and feel. From there, I produced a wide range of visual assets, including print brochures, magazine ads, social media posts, and artist interviews. For social media, I focused on content that engaged local audiences in Sydney and the ceramics community, tagging artists and reposting relevant work to grow meaningful engagement rather than just follower numbers.

By carefully planning each piece to align with the brand and audience needs, I ensured that all deliverables — from print to digital — were cohesive, visually engaging, and met stakeholder expectations. This approach resulted in improved brand presence, stronger local engagement, and measurable business growth for Blackwattle Pottery Supplies.